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| SAUDI AUTOMOTIVE SERVICES COMPANY |

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| SASCO |
| Riyadh (K.S.A.) |
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| Project Type |
| Complete website redesign with content management. (Bilingual - English and Arabic) |
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| Date |
| Launched August 2007 |
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| Status |
| Project Completed, Delivered |
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| URL |
| www.sasco.com.sa |
About SASCO
Saudi Automotive Services Company (SASCO) is a Saudi Arabia-based company that is providing service utilities for cars, motorists and travelers. The Company owns specialized maintenance workshops, housing facilities, rest areas, fuel and oil service stations, supermarkets and restaurants across the Kingdom of Saudi Arabia. The Company's services and activities include first aid assistance, issuance of car test certificates, car rescue and spare parts, as well as creating car clubs, such as the Saudi Automobile Touring Association (SATA). SASCO has investments in Middle East Company for Batteries, Industry & Energy Services Co., National Company for Development & Tourist Investment and United Rally Company.
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| Communication Strategy |
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Website has to be an interface for the representation of services offered by Saudi Automotive Services Company to the visitor in an intuitive and illustrated way. Visitor can navigate to the desired section of the site by the quick links provided on the pages. Robust, prominent and well optimized search tool is also provided to search for the desired information. Pictorial representation of the services offered invokes the interest of the visitor and makes it user friendly. Section with the navigational options is used to provide the availability of the services at a chosen destination. |
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| Project Summary |
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Saudi Automotive Services Company (SASCO) is continuously serving from 1982, it is Saudi based Industrialization and Energy Services Company. Website redesign will sort out the problems of information mismanagement. It will improve the performance of the pages and add to the better experience of the visitor. Information will be represented in more comprehensive way, with ease of navigation. Vital information will be available to the authenticated users only to avoid misuse and manipulation of the facts and figures. As the website is more informative and have a lot of sections specially the navigational section which contains directions and service availability information on the specific destinations, it will be made more attractive with the help of Flash which will represent the information in the pictorial form. Since this site is meant for the Saudi People, Arabic Pages will also be used to make it more users friendly |
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| Target Audience |
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Target audience of Saudi Automotive Services Company includes the travelers, investors and internal staff. These individuals are visiting the web site in order to collect a variety of information about the organization and its services and fiscal statistics. Visitors to the site may include individuals that may enquire for the availability of the services offered at a specific place. |
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| Results
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The website was redesigned into a fresher look and more user-friendly mode with detailed information that is easily accessible to online users, they can look for specific details with the help of optimized search. It has source of information, dynamically updatable and controlled. Travelers can visit the site to know the availability factor for the services offered on a specific place of destination. General public can avail the same information without much effort. It provides the navigation cum availability information for the chosen destination. Maps used to reflect the information, of availability of the services offered, are made using flash and are easily understood because of pictorial representation of the facts. Use of Arabic language has made it more interactive for the locals of Saudi and it remains as standard site, for the international users visiting Saudi, as it has English pages too. Investors can collect the fiscal data by authenticating themselves i.e. by registering themselves and logging in. The new design has a well defined flow of information which makes it easier to handle and control the information dynamically for the staff at Saudi Automotive Services Company. It has centrally controlled input system which enables admin to permit or cancel any user’s registration request to avoid garbage dumping of the data. |
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| Technical Specifications:
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- ASP 2.0
- Windows Server
- Access Database
- Flash 8
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